The Creative Moment

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So much of our 'creativity' work in organisations assumes that we should work together in some kind of perpetual collective brainstorm.

My Photo-Dialogue work with the London designers showed that collective work was only a part of their process.  Indeed, their creative group work seemed to take place in just twos and threes. None of the big corporate jamboree stuff that is usually so popular.

I know that 'big, diverse, sociable and provocative' has a place in promoting innovation and change in our businesses and social institutions.

Yet our inquiry into design processes showed that, where moments of creative breakthrough are concerned, the potential for providing space so that people can be 'Alone and in the Zone' is often under-estimated.