Real Food: Fake Food?

I will admit to having been taken aback by a flyer that arrived in the mail.  

From our local supermarket, it advertised in small type under a bigger logo, the brand's 'real food'. The front image showed strawberries grown in a poly-tunnel ready for Wimbledon and, inside, a small selection of other fruits.

If this was the 'real food', I wondered, what else was sold in the aircraft hangar-sized outlet a few miles away. Surreal Food? Imitation Food?

Or just straight forwardly Fake Food?

I was reminded of the 'cereals aisle' and the hanging banners that separate 'Healthy Cereals' from 'Children's Cereals'. The latter, I guess, containing just sufficient unhealthy colourings and sugars to keep the kids on the verge of ADHD.​  I also recalled a bag of potatoes that contained a special information leaflet offering advice on 'cooking healthy potatoes'. I suppose we might forget about putting them in hot water.

Thankfully, our local 'organic man' arrived (Yes, what does that say about the rest of us?) ​with his version of food a few moments later. 

Here it is. ​

OK, no instructions, though we did talk about his children's sports day.​

But as far as I can remember, this is food.​